Promoting The Philippine School via #MediaWorld

            We, Broadcasting Media Department, has finalized a plan for the launching event due. This event is held to promote our client - The Philippine School, Dubai. In promoting the school, we are tasked to think of a plan that could be executed on the day itself. A plan that does not only involve “creating” but also an “engaging and interacting" product.  By this idea, we are proposing an Art Gallery Themed Event located on the ICT Lab of the school.

An Art Gallery is an exhibition, promoting arts to potential collectors and the press by hosting an opening (Susan, 2018). People usually go inside to walk around , interpret the art, take pictures of it or but them but our proposed theme is not the usual Art Gallery that you think of. We have designed a new unique way to deliver the message to our client’s potential customers that the best school to enroll their child is The Philippine School, Dubai.

To make this Art Gallery Themed Event possible, we divided our department into 2 teams consisting of team A and Team B. Team A members are Irish Ching, Samantha Ablo, Danielle Limbauan and Angelico Acha while Team B includes Paul Bolanos, Andrei Almazan, Shania Murillo, Victor Cera and Lorenz Lomibao. Team A is assigned to do the photography part, which includes the photographs, editing and designing of each picture captured that will be placed on Art Gallery. While Team B is assigned to do the videography part, which includes the videos, editing and designing of each videos captured that will be programed to each pictures made. Basically, the arts that will be placed on the Art Gallery are pictures photographed by our team.

Each team has decided to capture 9 pictures & videos that tells a story about The Philippine School. The 1^st picture would be the school front and the 1^st video programmed to this picture would be a TPS advertisement. The first video will play for 3 minutes and the rest will play for 30 seconds. On the other hand, the rest of the pictures and videos would be something about “TPS has students that excel in academics”,” TPS is a bully- free environment” , “TPS has great school structure”, “TPS has great relationship and connection with the top universities in the Philippines”, “TPS has the best of the best teachers”, “TPS has friendly and approachable staffs”, “TPS is a school that teaches a set of universal Moral Values” and the last part would be a formal TPS catchy video.
The uniquenes of this Art Gallery is that it includes Augmented Reality Platform (A.R.), The Aurasma, now called HP Revealed. This A.R. is a type of interactive, reality-based display environment that takes the capabilities of computer display, sound, text and effects to enhance the user's real-world experience (techopedia) so the videos captured by Team B will be shown on each picture captured by Team A. To make this easy for you to understand, you can ream more about Aurasma/Hp Reveal on https://www.southport.ac.uk/pdf/llc/pdf/Aurasma.pdf. and https://www.hpreveal.com/.

Imagine yourself, being our guest, going to the ICT lab, looking at a clean Art Gallery themed room- Full of pictures, registering your name for assistance , and walking around with other guests and one of our team member assist you. He/She bring out an Ipad, turning the camera on and placing it in front of a picture with a school front and a TPS advertisement video played, after the video He/she explained and this happens until the last video. Isn’t amazing?